BBC News
Foresight

Insight
We use the same news app in different situations. But the content does not react to the time we have.

Solution
BBC creates a flexible article structure, based on eye movement. More attention, more content. By using facial sensors like in the iPhone X, the BBC can customise its app content. Whether we wait in line for coffee or commute to another city: the BBC offers time-tailored news.

Team
Kushal Birari (AD)
Niklas Frings-Rupp (Principal, Miami Ad School Europe)