BMW
Seamless

Challenge
Connectivity is key for car bands. But in people’s digital routine, BMW is not yet top of mind. How can we change that?

Solution
Simply illustrated ads highlight specific features of BMW Connected. The seamless transition shows our busy target group, how smoothly the app fits in to their digital life.

Team
Kushal Birari (AD)
Stefan Rotaru (AD)
Niklas Frings-Rupp (Principal, Miami Ad School Europe)

Awards
OneShow Young Ones – Gold
Neptun Awards Talent – Gold
Graphis Students – Silver
Clio Students – Bronze
ADC Germany – Bronze
Applied Arts – Winner