Fur For Animals
Tap2Change

Challenge
In 2017, fur is still a thing. And since it has a revival on the runway, the fight against the cruel fur trade is more urgent than ever. How can we finally kill supply and demand?

Solution
An endless GIF shows in a never-ending loop that killing animals for fur is wrong. The world’s first GIF ad fits perfectly to all social media and boils our message down to the core: no sound, no stop. And with just a simple tap, users can reverse the cycle.

Team
Kushal Birari (AD)
Stefan Rotaru (AD)
Niklas Frings-Rupp (Principal, Miami Ad School Europe)

Awards
D&AD New Blood – Wood