#RIPRAPPERS
Stop glorifying opiods

Problem
Opioids are killing America. And while the worst drug crisis ravages the US, rappers are glorifying the recreational use of addictive painkillers like Percocet and Codeine – with billions of viewers.

Solution
The campaign #RIPRAPPERS mourns opioid-crazy artists – while they are still alive. We create murals in the streets and obituaries in music magazines. When the stunned Hip Hop community goes on our website, they learn more about the drug’s deadly side effects. And we encourage them to send these rappers a powerful message: Stop glorifying opioids.

Team
Kushal Birari (AD)
Stefan Rotaru (AD)
Niklas Frings-Rupp (Principal, Miami Ad School Europe)

Awards
One Show Young Ones – Shortlist
ADC Global Students– Shortlist