Samsung
The Magic Bed

Idea
Being a kid is all about discovering and learning. But when you’re sick, you can’t just leave the hospital bed. Samsung teams up with Juliana Children’s Hospital and transforms hospital beds into virtual reality joy rides.

Team
Belen Aragon (AD)
Alex Lungu (AD)
Hannes Rath (AD)
Niklas Frings-Rupp (Principal, Miami Ad School Europe)

Awards
Creativity International Awards – Gold
Cannes Future Lions 2017 – Shortlist
SXSW Interactive Innovation Awards 2018 – Finalist