Student Work

Connectivity is key for car brands. But in people’s digital routine, BMW is not yet top of mind. How can we change that?

Simply illustrated ads highlight specific features of BMW Connected. The seamless transition shows our busy target group, how smoothly the app fits into their digital life.

OneShow Young Ones – Gold
Neptun Awards Talent – Gold
Graphis Students – Silver
Clio Students – Bronze
ADC Germany – Bronze
Applied Arts – Winner

Team: Kushal Birari, Stefan Rotaru