can do

With a new brand platform for o2, we wanted to show the world what’s possible. At the heart of the campaign: a completely integrated brand film, in which just about every scene was brought to life beyond the screen.

As a copywriter, I focussed on large-scale OOH motifs, scenes in the brand film, as well as activation ideas around the launch. And as a team, we touched people’s lives - for more optimism in our society.

Executive Creative Direction: Leif Johannsen, Patrick Matthiensen
Creative Direction: Pavel Bondarenko, Daniel Steller
Head of Design: Tudor Cucu
Art Direction: Felix Ebell, Jonas Bolzenius, Mareike Dubbels
Copywriters: Alexandra Beck, Nicolas Berg, Steven Hartmann