The o2 Every Home in Minecraft

o2 is one of the biggest telecommunications provider in Germany, and the only one to offer all four internet technologies: DSL, cable, fibre, and LTE/5G hotspot.  

A great connection matters most when playing online games. Among German gamers, Minecraft is the most popular online game, and Twitch is the biggest streaming platform for gaming. But when it comes to internet at home, o2 isn’t their first choice.  

We show players that o2 has the right solution for every home – with an in-game masterpiece representing typical residential buildings in Germany; from simple to noble, from urban to rural. 

Executive Creative Direction: Leif Johannsen, Patrick Matthiensen
Creative Direction: Pavel Bondarenko, Daniel Steller
Senior Copywriter: Philipp-Morten Gohla
Senior Art Director: Lukas Bruhn
Art Direction: Felix Ebell